The power of sepia - an expert's take on that Madonna image

Madonna has released an image of herself holding Mercy, the Malawian baby she hopes to adopt. It's in sepia. Why?

Choosing sepia is all to do with trying to make the image look romantic and idealistic. It's sort of a soft version of propaganda.

full article here: http://www.guardian.co.uk/artanddesign/2009/apr/15/madonna-photo-malawi-adoption